Online Competitor Analysis
We have an entirely plain-talking and, most importantly, commercial approach, particularly owing to the fact that we have owned and operated our own online businesses - and, of course, being entirely responsible for the P&L that entails.
The key tenets of our approach are context and execution : the reality is, you are not an island, but are competing online against others for a select pool of potential customers / clients.
This means identifying potential online areas of interest / growth as well as weaknesses vs. your competitors and acting on that in a speedy and absolutely thorough way.
Online Competitor Analysis: What we do
- Monitor RSS feeds / corporate news alerts relating to your competitors
- Monitor changes in competitors' sites and online activities
- In many instances, we are also able to identify exactly which of your competitors' corporate servers have been on your site and what they have been doing....
We are entirely flexible in our approach and do not have a 'one-size-fits-all' approach; it is entirely bespoke and dependent on your specific requirements and budgetary constraints.