Online PR
# Push targeted traffic to your website
# Increase online sales and brand awareness
# Complement your offline PR campaign
Online PR
Whilst offline, traditional pr is still very much a vital tool, it does not address the issue of how to engage with online media.This is important as the use of social media (blogs, podcasts, video) and social networks such as Facebook and Twitter are becoming ever more popular, all of which actively encourage their users to read, research and share opinions and ideas.
Ideally, an integrated approach which combines both offline and online pr is ideal. What is more, we have the tools and expert knowledge (SEO and Web Analytics) to be able to optimise content for search engines and quantify performance online.
Online PR: What we do
- Optimised Online press releases
- RSS feed distribution : Increase the number of visitors to your site from news search engines (Google News, Yahoo! News etc)
- Optimised expert articles
- Establish relations with niche, quality, relevant blogs in your industry sector which are useful for product reviews and dissemination of your company news / brands / products
- Use social media (Facebook, Twitter, Squidoo, YouTube, et al) to increase traffic and brand awareness
- Transparency of reporting: As per our Web Analytics page, we offer weekly bullet-point precis summaries and monthly executive dashboard reports which monitor spikes in online activity - particularly useful to correlate against any concurrent offline pr campaigns you may be running.
We are entirely flexible in our approach and do not have a 'one-size-fits-all' approach; it is entirely bespoke and dependent on your specific requirements and budgetary constraints.
Maven Metrics article in PR Week (28/11/08)
"How to do more with less: Three ways to boost the effectiveness of your online presence as the recession bites"
Recession has become an unfortunate but popular conversation. What strategy should we adopt in such tough economic conditions? Here are three ways you can make things work more effectively.....
- Read the PR Week article here (pdf)
Why use Online PR?
- You want to maximise and complement your existing offline pr campaign
- You have a website and want to use it to sell more products online/ generate more targeted leads, increase brand awareness
- You want to gain a competitive advantage online
- You want to reduce the amount of money you spend on paid-for-online-advertising (PPC Pay Per Click) and wish to increase your site's visibility in natural search
- You are concerned at the deteriorating economic climate and your gut instinct tells you that you need to take proactive action
What We Do:
