Web Analytics

Essentially, web analytics involves finding out how your website visitors (your potential customers) interact with your website. This knowledge is valuable as it helps to continually refine the visitor experience but most importantly, enables you to improve conversion rates (e.g.; increase online sales / generate leads online.)

Proactive use of web analytics is at the very core of the way we work: our view is that, without this knowledge, any work on SEO (Search Engine Optimisation) or website optimisation is very much a futile exercise.

Unlike other agencies, for us; web analytics is not simply an 'add on' or 'nice to have', but an integral part of pushing targeted traffic to your site, understanding how visitors interact and using that information to continually refine your site's marketing effectiveness

We are a member of the Web Analytics Association, are one of the very few UK graduates of the UBC/Web Analytics Association Award of Accreditation in Web Analytics (90% average) and attend the major web analytics conference in Washington (emetrics)

Why use Web Analytics?

Put bluntly, if you consider that only 2% of visitors to an ecommerce site actually end up reaching their (and your) goal of buying a product online, this means that 98% are choosing not to buy. Why is this?
The same equally applies to sites which are not selling online but are intended to be used as tools to push offline sales or leads.
You need to understand what your website visitors want, what they are searching for and how to increase your online sales or generate offline sales and leads.
Similarly, if you are running potentially expensive offline pr campaigns, web analytics is an effective tool to quantify just how effective these are (: how much bang you are getting for your buck) in terms of monitoring any spikes in visitor volumes which correlate to offline campaigns

Web Analytics: What we do

As standard, we offer weekly bullet-point precis summaries which advocate action and explain very clearly to you why such action needs to be taken - we then execute those recommendations promptly.
As standard, we offer monthly executive dashboard reports which are ideal for management meetings in terms of succinctness and clarity of recommendation : these monitor important trends on a mom / yoy basis.

Web Analytics

Web Analytics

Why use Web Analytics?

Web Analytics: What we do

What We Do: